Stella Artois Black

Stella Artois Black looks set to be the first in a series of variants launched by the brewer. With an ABV of 4.9%, it is slightly less alcoholic than the original 5% lager, but also darker.

The lager's branding – white text on a black background – is intended to appeal to 20- to 30-year-olds. It will appear on beer pumps, point-of-sale material and glassware.

Matured for longer, Stella Artois Black is a golden beer, offering a rounded, full-bodied flavour and a refreshing aftertaste at 4.9% abv. Brewed in and imported from Belgium, the home of Stella Artois, Stella Artois Black will be available in limited distribution and is perfect for those special occasions when consumers want to try something new and different and will complement Stella Artois 5% and Stella Artois 4%, offering a “premium plus” experience, complete with bespoke font, glassware and a reverential pouring ritual.