St. Pauli Girl

St. Pauli Girl beers are brewed and bottled by the St. Pauli Brauerei, which is located within the Beck's brewery in Bremen, Germany. The brand derives its name from the fact that the original brewery was built upon St Paul's Monastery. However, the name choice also seems to be an allusion to Hamburg's famous red light district, St. Pauli, which is somewhat reflected in the advertising slogans. There are currently three brands of beer brewed: St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverage. The beer is only produced for export and is not sold in Germany. St Pauli Girl brews all of their beers according to the Reinheitsgebot (German purity law) of 1516. The distinctive label depicting a woman wearing traditional outfits was introduced in the 1800s with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time. St Pauli Girls Beers were first introduced into select US markets in 1965. National Distribution began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. St Pauli Girl is the number two selling German beer in the United States