Mythos beer is a lager with a rich head, bright blonde colour and a pleasant refreshing taste. Produced from select varieties of barley and hops is a guarantee of enjoyment in every occasion.
Mythos is the authentic Greek Heritage beer, launched in 1997 and produced in Thessaloniki – Northern Greece. Since its first year of launching managed to reverse the situation in the Greek beer market and win the hearts of the Greek and the foreign consumers despite the difficulties and the obstacles arising from the nature of local competition.
Mythos beer recipe was a result of the combination of the expertise of the Greek Master Brewer of Mythos Brewery and the know-how in brewing coming from the cooperation with important European Schools of beer such as the German, the Irish, the Danish and the French. The know-how in brewing was combined with the thorough knowledge of the market and the preferences of the Greek Consumers as well as the business acumen. After many company trials with beer experts and taste trials with consumer groups, the final authentic recipe was decided, creating a beer with a rich head, a light blonde colour, a pleasant fruity aroma and a refreshing taste.
Mythos' exceptional quality and impressive and versatile personality led it to becoming one of the three largest selling beer brands in the Greek market and the beer of choice for more and more consumers.
It is worth mentioning that Mythos beer is the only Greek beer that managed to break the market share barrier of 3% share by acquiring an 8% share today, thus becoming the challenger brand of the market.
In 2001 Mythos won the golden award at the Canadian Interbeer International Beer & Whiskey Competition among 200 participants (beer and whiskey).
In 2008 Mythos beer is awarded for its unique taste and exceptional quality that impressed the taste connoisseurs of the worldwide acknowledged organization 'International Taste & Quality Institute' (iTQi), thus winning the 2 stars Superior Taste Award.
Approximately 710 products from all over the world and from different categories participated in this event, but Mythos made the difference as the only Greek beer that won the superior taste award in the 2008 competition.
Famous Sommeliers who evaluated the spirits and beers, evaluated Mythos beer as follows
- Clear golden liquid
- Exceptional formation of head
- Complex, yet distinctive flavours and dominant fruity aromas
- Balanced taste with fruity nuances and hops, a taste slightly sweet that makes pleasure more intense.
- Dynamic, “tasteful” beer with rich and long-lasting clean aftertaste, with the necessary bitter overtone that makes it so tasteful
As the unique Greek Heritage beer, Mythos is the favourite beer of tourist visitors in Greece, who enjoy it and ask for it by name.
It is noticeable that the market share of Mythos in areas most visited by tourists, double during summer, compared to the annual national average.
Mythos is the only Greek beer exported to 30 countries, including nearly all the European countries, the U.S.A., Canada, Australia and Japan.
Here are some comments of Greek and foreign consumers on Mythos Beer as written in their letters to the company:
"Mythos beer is fantastic!", "Mythos has made its own Myth!", "I love Mythos beer!", "Mythos is a beer with full body, rich taste and clear after taste", "Our friends adore Mythos!", "It’s a super beer with full body and exceptional taste", I can recall the great taste of Mythos, even by looking at a picture", "I am from Belgium, a country with a long beer tradition, but Mythos is my favourite beer and we buy it in Brussels", "Although I live in Germany, where we have a great range of beers, I only drink Mythos beer".
Mythos is a name with a deep Greek Heritage and today it is the only recognisable beer brand that serves as an ambassador of our country, expressing the effort of the man to inspire and be inspired, to create, ideas, facts and events that make a difference to the everyday life. It is a brand that represents everyone that creates, searches and achieves, while at the same time influencing at the same time people around him.