Baltika Cooler

Baltika Cooler beer appeared in April 2006. This was the first brand in the Baltika Breweries’ portfolio specially brewed for young adults leading an active life and open to challenging ideas and decisions. Baltika Cooler consumers always keep up with the novelties, are in the thick of things; they create fashion trends themselves and cannot stand standards. The Cooler was the first variety in the Baltika line that was not assigned any serial number. Due to the special yeast collection used in making this variety the Baltika Cooler is highly drinkable and has an original refreshing taste. The new yeast was specially created by the Company’s brewers on the basis of the strain found on Kamchatka and the Kuril Chain Islands known for their severe, yet unique environment. The Baltika Cooler is produced in a stylish 0.5 liter bottle with an elongated neck, a transparent self-adhesive label and a ring-pull cap. The Baltika Cooler renders support to annual d"n’b and hip-hop festivals of the Pirate Station and Splash! The Cooler organizes street get-togethers, Street Style Battles, city quests. In 2006 the Baltika Cooler beer was declared the "Innovation of the Year" and received the main award of the BRAND OF THE YEAR/EFFIE 2006 contest. The years of 2006 and 2007 brought the brand two silver medals at the Australian International Beer Awards contest in the Lager Packaged category as well as the bronze award at the European Beer Star Awards contest in Germany. In December 2008 Baltika participated for the first time in the oldest World Beer Championships contest in the USA. The jury of the contest traditionally included both professional experts and common lovers of the foamy drink. The samples were traditionally tasted by "blind testing", which guaranteed unbiased evaluation. The Baltika Cooler won the silver award in the Pale Lager category. (extraído de http://eng.baltika.ru/brand/2/38/baltika_cooler.html)